|Why do lawyers who wouldn't
dream of shouting at a jury insist upon blowing every exhibit up to
immense proportions? Just as the modulation of your voice plays a
big role in how your message comes across, the size of your exhibits can
serve to emphasize, obscure or overwhelm your message. If a number
is of signal importance, blowing up a document containing the number and
other information may only serve to blunt its impact. Instead,
create a 18" X 6" card with the number and display it to the
jury when the number is confirmed in testimony. Do this again during
argument. The jury will immediately appreciate the importance of the
figure and, more importantly, will likely remember it in deliberations.
Red means stop or hot or anger. Green means go or envy or ecologically friendly. From childhood, we are taught that colors mean something. The judicious use of color in demonstrative evidence serves to simplify complex messages and to communicate ideas beyond the printed words. When employing color, be mindful of these extra-textual messages and exploit them where you can. If you use color to organize or communicate, be certain to use it consistently in all your demonstrative aids.
Why do you suppose most road signs are black letters on a white or yellow background? It's because high contrast equates with readability at a distance. Don't let the medium detract from the message. Blue text on a green background won't work well in the courtroom. High contrast is especially critical when you consider that roughly 1 in 10 people can't distinguish red from green.